I was responsible for the visual design of this custom microsite for Eichhof, a Swiss beer company who have been operating for over 180 years. The concept revolves around the Eichhof Retro lager, first brewed in the 1970's and back for beer lovers to enjoy today.
Users land on the responsive microsite and have their Spotify playlist taken back in time by analysing their music library and switching out tracks for their 70's equivalent.
As the creative lead I was responsible for the user experience, visual design, video production and creative copywriting of this custom experience for Universal Studios Singapore® and their annual Halloween Horror Nights event.
Users click on a HTML5 rich-media homepage takeover banner to launch a creepy disruptive video that takes over their browser, complete with blood dripping and haunting footage. Upon the video completing users are led to a responsive microsite and have their Spotify playlist analysed to discover one of the seven deadly sins lurking within their music. Their "Deadly Sin" match is revealed and the user can further customise their result using the deadly sin UI. A competition is activated where the user can share their deadly result on Facebook or Twitter to win Spotify Premium.
I was the creative lead for this responsive website for Coca-Cola which ran across Singapore. Working as part of a small creative team with a UX designer and front-end developer, we sought to provide the user with an engaging experience that met the technical requirements set out by the client.
Fizz Up your music and your life! When you're feeling that mid-afternoon slump, Coca-Cola can perk you up. Via a custom Spotify Advertiser Page users can either enhance a playlist from their library, or choose their favourite genres. Then, they adjust the level of 'fizziness' and get a perfect playlist generated just for them.
I was the creative lead of this multi-regional interactive experience. Working with Disney and Spotify and running across 16 countries, the “Throw Back Your Playlist” dedicated hub was a highly successful execution that received press recognition from The Drum. You can read about it here .
Users are encouraged to generate 70’s playlists inspired by the songs they love and the movie’s soundtrack. Users of the free tier of Spotify also receive video and display advertising around the campaign. Within the experience, fans of the movie can also watch the movie trailer or buy tickets for the film’s launch.
Slim Jim wanted to create an experience that allowed their target consumers to “snap”into live concerts near their location. The resulting design used API’s from Spotify and Songkick to build a concert finder that personalises concert recommendations based on your location and music listening.
Using wireframes created by a UX designer, I created the user interface and high-quality composites for this experience.
Tasked with designing for data that would be dynamically updated was challenging. I used a variety of CSS3 transitions and blend-modes in a responsive grid system, pulling in background imagery of the artists using the Songkick API to achieve a look/feel that was in line with Slim Jim’s outrageous branding. I also created a handful of abstract images that were randomly generated into the design to create a visual break.
I was a key member in the development of products that allow advertisers to create rich, interactive, music-powered branded experiences. With smaller budgets and tighter schedules in mind, we developed a range of products that harness the best of Spotify’s APIs and developer tools.
Using data informed from previous advertising campaigns we set out to optimise the user experience with a number of improvements to the UI. My role was varied throughout the process, with responsibilities varying from the creation of user flows, wireframes, prototypes and redlines to carrying out iterative testing of the content management system created to build each product.
I played a key role in making sure all the UX and UI requirements were met during an extensive QA process. Using the user stories we created in conjunction with requirements documents, I logged and verified each component of the design manually and tested it across devices and browsers in order to ensure the highest level of quality was maintained.
Visual design of a Spotify Advertiser Hub and IAB interactive display unit.
A custom interactive experience where users choose 1 of 5 genres as well as the distance of their run to get a playlist generated. The genre selection impacts the type of music within the playlist while distance impacts number of tracks, resulting in a playlist that is customised to the user’s preference and average run time.
I designed these easy to flip-through catalogues when working as a graphic designer at Glasgow University. I controlled the process of the product from inception through to design to printed output, ensuring quality in the final piece. Checking in with the printers, department heads and getting consent for all photography also fell within my responsibilities for this job.
Working collaboratively, I was responsbile for the visual design of a responsive website for Disney in collaboration with Spotify which ran throughout Australia, the U.K. and Spain.
Just keep swimming! To mark the fourteen years since Dory swam into our lives in the iconic Disney/Pixar movie Finding Nemo and with the release of her latest adventure, Finding Dory, users can pick a moment they will never forget to get a specially curated playlist of tracks from that nostalgic moment in time in this fun responsive microsite.
Working closely with the design team and stakeholders, I constructed the visual design and creative copywriting for this responsive microsite and IAB interactive display unit.
A fun quiz from Cornetto in collaboration with Little Mix. Take the quiz to discover which ice cream you fancy, and find out which member of Little Mix loves it too! On the results page users also get access to custom content, photos and videos from Little Mix and the opportunity to share their result on Facebook and Twitter with their friends. The success of this campaign extended to an IAB rich-media Homepage Takeover banner with a condensed version of the interactive experience.
I was responsible for the visual design and direction of this responsive microsite. This highly successful execution was originally designed for the Australian market, and was then further localised for UK and Spanish audiences by popular demand.
Experience the thrill of Mowgli’s escape from the jungle with this interactive treasure trail. As the user scrolls through the site (replicating the path Mowgli follows from one character’s domain to the next) reviewing each character’s expertly curated tracklist will reveal the corresponding habitat for that character, displaying fun facts, character traits and character videos for users’ enjoyment.
I designed this portrait as a commission for a friend as part of her personal identity work. In addition to regularly designing vector UI elements, creating artworks such as this portrait is another fun part of my repertoire.
LG Music Flow
I was tasked to ideate and mock a potential interactive experience for LG and their new Music Flow product range. After a small group ideation I created the wireframes, user flows, high-fidelty composites and a video prototype for the concept.
Using exclusive tracks produced by a top DJ the user selects and mixes tracks together, adding effects and customising their mix. Once recorded, users then submit their track for judging by LG and the DJ. The winner is flown out to an exclusive gig held by LG featuring the DJ's who created the tracks.